SEO tutorial: What is search engine optimization? | lynda.com

This SEO tutorial explains what search engine optimization is, what search engines are looking for, and areas you might improve your search ranking. Watch more at tutorial is a single movie from the first chapter of the SEO Fundamentals course presented by lynda.com author David Booth. The complete course is 3.5 hours long and explains what search engine optimization (SEO) is and how you can start using it to increase your website’s visibility to search engines and attract the right kind of traffic to the right kinds of pages on your site.

SEO Fundamentals table of contents:

Introduction

1. Overview of Search Engine Optimization

2. Keywords: The Foundation of SEO

3. Content Optimization: How Search Engines and People View Web Pages

4. Content Optimization: Technical SEO

5. Long-Term Content Planning

6. Link-Building Strategies

7. Measuring SEO Effectiveness

8. SEO for Ecommerce

9. Local Search

10. International SEO

Conclusion